Shopify Orders Count Analytics

The Orders Count metric in Shopify represents the total number of orders per product, collection, or customer.

What is Orders Count used for?

• Orders Count measures how often products are being purchased,
• and can show your customers’ loyalty and engagement levels, thus indicating the effectiveness of your marketing and retention strategies.

How to add Orders Count data to your worksheet

If you have already created a Mixtable workbook for your Shopify store, you can quickly add the Orders Count to an existing worksheet.

Note: The worksheet needs to show product, collection, or customer information. E.g., Products (with variants), Products (no variants), Manual Collections, Automated Collections, or Customers.

To load new Shopify data, start by selecting an empty column — any column with a non-green header (green headers mean the column is already linked to Shopify data). Then, click the ⚡️ button in the column header to open the selection window to choose the data you want to pull in.

• From the Shopify Sync Settings window, choose Analytics

• Then, select the Orders Count metric

• Select the time range that you want the {{object2}} to be calculated for

  • For all time - all sales since the creation of the store
  • Fixed date range - show data for a specific period between two dates
  • Dynamic date range - calculate the Orders Count for a dynamic time period in the past, e.g., last 7 days, last 30 days. If you select this option, the Orders Count will be recalculated daily as the date range window moves forward.
  • Calendar year and month - show the Orders Count for a specific year (e.g., 2023) or a particular month (e.g., August 2024)

PRO TIP - Start with one of our pre-built Analytics templates

Instead of manually loading the Orders Count data in a worksheet, you can get going faster by starting with one of our Analytics template workbooks. These workbooks come pre-loaded with the types of analytics that our clients tend to need most.

• After installing the Mixtable Analytics app, click the Create a Workbook button.
• In the dialog that appears, select the Orders by Year and Month pre-built template.

• The worksheet will automatically load with the following columns:

  • Product Title

  • Handle

  • Tab: Annual Orders Count:

    • a column showing Orders Count for all time
    • columns showing Orders Count for each year

  • Tab: Monthly Orders Count:

    • a column showing Orders Count for all time
    • columns showing Orders Count for each of the last 24 calendar months

Optional - Orders Count for a Customer Segment

Mixtable Analytics allows the Orders Count data to be filtered based on the customer segments you have created in Shopify.

• From the Shopify Sync Settings window, choose Analytics

• Then, select the Orders Count metric

• Select the time range that you want the Orders Count to be calculated for

  • For all time - all data since the creation of the store
  • Fixed date range - show data for a specific period between two dates
  • Dynamic date range — Calculate the Orders Count for a dynamic period in the past, e.g., the last 7 days or the last 30 days. If you select this option, the Orders Count will be recalculated daily as the date range window moves forward.
  • Calendar year and month - show the Orders Count for a specific year (e.g., 2023) or a particular month (e.g., September 2024)

• Now, use the Filter orders based on Customer Segment defined in Shopify Admin section to select the customer segment.

Note: The customer segments shown are the ones you have defined in your Shopify Admin. To add or change your segments, please use the Shopify Admin, and Mixtable will automatically reflect your changes.

Optional - Orders Count by Country

• From the Shopify Sync Settings window, choose Analytics

• Then, select the Orders Count metric

• Select the time range that you want the Orders Count to be calculated for

  • For all time - all data since the creation of the store
  • Fixed date range - show data for a specific period between two dates
  • Dynamic date range — Calculate the Orders Count for a dynamic time in the past, e.g., the last 7 days or the last 30 days. If you select this option, the Orders Count will be recalculated daily as the date range window moves forward.
  • Calendar year and month - show the Orders Count for a specific year (e.g., 2024) or a particular month (e.g., May 2024)

• Use the Filter orders based on customer's country to select the country to show the Orders Count.

You are ready!

Well done! Now that you have Orders Count data in an online spreadsheet, you can use any Excel function to analyze the data, such as:

• Sort ascending or descending,
• Find-replace,
• Filter,
• Use Excel formulas, e.g., for price changes, etc.

Find out more about the Mixtable suite of products here.