Mixtable Analytics Spreadsheet

A live analytics spreadsheet for your Shopify store.

Net Sales, orders, average order value, and margin, calculated from your store's orders and laid out the way you want. There is no report to run and no dashboard you can't rearrange.

Free for stores under 1,000 lifetime orders. Paid plans from $15/month, with a 7-day free trial.

Trusted by thousands of Shopify stores

SpringartKeystone Safe CompanyKnockaroundCavalierSchumacherDecoralist

Why a spreadsheet

Analytics that behave like a spreadsheet, not a dashboard.

You already know how spreadsheets work. Now they know your store, and they stay up to date on their own.

Always current

A new order comes in and the numbers update. You stop running reports because there is nothing to run.

Your rows, your columns

Choose what goes down the rows and across the columns: products, vendors, metrics, months. Add your own formulas right beside them.

As many spreadsheets as you need

One for weekly performance, one for the holiday comparison, one for the buying team. Share the ones that matter.

Templates

Start from a template. Bend it to your store.

Pick a ready-made spreadsheet and start editing. Rename it, rearrange it, add rows, or change the timeframes.

Products

Product Sales by Month

Monthly sales for every product. Spot seasonality, rising products, and fading ones.

Seasonal

Holiday Season Sales

September to December, year against year. Plan inventory and promotions for the next run.

Customers

Sales by Customer

Your top customers by Net Sales, order count, and average order value.

Suppliers

Sales by Vendor

Which vendors drive revenue: quantity sold, discounts, refunds, and Net Sales per vendor.

Operations

Product Returns

Gross quantity against returned quantity for every product, so you know where to look first.

Retention

One Time Customers

Everyone who has ordered exactly once. A ready list for win-back campaigns.

19 ready-made templates in all, including Sales by Product Type, Sales by Product Tag, Sales by Market, Collection Sales, Monthly Store Performance, and Order Fulfillment.

Pivot Table worksheet

Summarize sales by vendor, type, tag, or market.

A Pivot Table worksheet puts one business dimension down the rows and the metrics you choose across the columns.

  • Break down by vendor, product type, product category, product tag, Shopify Market, or customer segment, and inventory by location
  • Add your own rows, each with its own conditions
  • Every column has its own metric, timeframe, and filters
Shopify sales reports

Time Series worksheet

Track results by day, week, month, or year.

A Time Series worksheet lays the same metrics out over time, with up to 90 daily, 52 weekly, 36 monthly, or 10 yearly columns.

  • Break down by store, vendor, product type, Shopify Market, customer segment, or marketing channel, and inventory by location
  • Recent days, weeks, months, or years sit side by side
  • Write your own formulas across them, such as =B4/C4-1 for month-on-month change
Product sales analytics

Analytics columns

Put Net Sales beside every product, customer, or collection.

On a Shopify data worksheet, an analytics column adds one metric for every row, next to the fields you already have.

  • Net Sales, quantity sold, and refunds for each product, and margin for each variant
  • All time, a rolling period, a calendar month or year, or fixed dates
  • Filter by customer segment, country, sales channel, or discount
Customer analytics

Inventory metrics

See what is in stock, what sold through, and what is not moving.

Add inventory metrics beside every product, variant, or collection, or total them in a report. Mixtable calculates them from your store's day-by-day inventory history.

  • Closing stock and inventory value at cost or retail, on the date you choose
  • In-stock rate, days out of stock, sell-through rate, inventory turnover, and dead stock
  • Count every stock location, or only the ones you pick
Inventory analytics

Metrics

The numbers you can put in a column.

Each metric takes a timeframe and optional filters, such as customer segment, country, sales channel, or discount.

Sales

  • Net Sales
  • Gross sales
  • Total sales
  • Discounts
  • Refunds
  • Shipping, tax, and duties

Orders

  • Order count
  • Average order value
  • Net quantity sold
  • Gross quantity sold
  • Refunded quantity

Profit

  • Cost of goods sold
  • Gross profit
  • Net profit
  • Gross margin

Customers

  • Customer Lifetime Value
  • Segments a customer is in
  • Product types bought
  • Product categories bought

Returns and fulfillment

  • Return request rate
  • Return quantity
  • Hours to first fulfillment
  • Hours to delivery

Attribution

  • Orders with attribution
  • Attribution coverage rate
  • Average days to conversion
  • Median days to conversion

Compare

Why merchants switch to Mixtable Analytics.

Most Shopify analytics tools hand you a dashboard. Mixtable hands you a spreadsheet.

MixtableShopify's built-in reportsDashboard appsPeel, Polar, GlewSheets plus a connectorSupermetrics, Coupler
Stays up to date AutomaticallyYesHourly or daily refreshScheduled syncs
Arrange your own layout Your rows, your columnsAdd or remove report columnsDrag widgetsIn Sheets
Spreadsheets per store As many as you needSaved custom reportsPer dashboardIn Sheets
Ready-made templates 19, all editableDefault reports, most editableFixedBuild it yourself
Metrics built for Shopify YesYesYesRaw tables only
Learning curve It is a spreadsheetLowA BI toolETL setup
Price Free, or $15 to $49/monthIncluded$100 to $1,500/month$50 to $200/month, stacked

Walkthrough

Watch Mixtable Analytics in action.

A guided tour of adding metrics to products, collections, and customers, with different timeframes and filters.

  1. Net Sales for all orders
  2. Net Sales for a calendar year
  3. Net Sales in the last 30 days
  4. Net Sales for a customer segment
  5. Net Sales for a country
  6. Collection analytics
  7. Total orders for a customer
  8. Average order value across all orders

Pricing

One price, set by your Shopify plan.

Free while your store has fewer than 1,000 lifetime orders. After that, every paid plan starts with a 7-day free trial. Every metric and template is included on every plan, and you can cancel at any time.

Your Shopify planAny plan, under 1,000 lifetime ordersBasicGrow and AdvancedPlus
Billed monthly$0 /month$15 /month$25 /month$49 /month
Billed yearly, save 20%$0 /year$144 /year$240 /year$470 /year
Billed through Shopify in US dollars, with your other app charges.Install on Shopify

Questions

Shopify analytics: common questions.

The things merchants ask before they install.

How do I build a custom sales report in Shopify?

Install the Mixtable Analytics Spreadsheet from the Shopify App Store and open a Reporting worksheet. Pick what the rows are, such as vendors, product types, or markets, then choose a metric and a timeframe for each column. The cells fill with numbers calculated from your store's orders straight away.

Which metrics can I report on?

Net Sales, gross sales, total sales, order count, average order value, net quantity sold, discounts, refunds, returns, taxes, shipping, duties, cost of goods sold, gross profit, net profit, and gross margin, plus inventory metrics such as closing stock, sell-through rate, and dead stock.

Do I have to run a report to refresh the numbers?

No. The numbers update as your store changes, so the spreadsheet is current whenever you open it.

Can I compare date ranges side by side?

Yes. Each column carries its own timeframe, so the last 30 days, the previous month, and the calendar year can sit next to each other on one sheet, with your own formulas calculating the change between them.

How is this different from Shopify's built-in analytics?

Shopify's reports are tables you filter and adjust one report at a time. Mixtable calculates its own metrics from your store's order, product, and customer data and puts them into rows and columns you arrange yourself, so you can mix metrics and timeframes on one sheet, write formulas across them, and keep as many separate spreadsheets as you need.

Can I export my reports to Excel?

Yes. The spreadsheet exports to a real .xlsx file, and the worksheet you are on exports to CSV, keeping the layout you built.

How much does Mixtable Analytics Spreadsheet cost?

It's free while your store has fewer than 1,000 lifetime orders. After that, the price is matched to your Shopify plan: $15 per month on Basic, $25 on Grow and Advanced, and $49 on Shopify Plus, or save 20% by paying yearly. Every paid plan includes the same features and starts with a 7-day free trial. Development, trial, and non-profit stores use it free too.

Do I have to build reports from scratch?

No. There are 19 ready-made templates covering sales, products, customers, collections, markets, and returns. Each one is a starting point you can edit rather than a fixed report.

Stop running reports. Open a spreadsheet instead.

Install Mixtable Analytics Spreadsheet on your Shopify store, pick a template, and watch the numbers fill in.