Shopify data guide

The Shopify Data Guide

Your Shopify data is one of your most valuable business assets. These 21 guides show how to use it to get real results: more sales, traffic, and conversions.

January 2, 2026

Shopify Product Feed Issues: Fix Google and Meta Errors

Fix Shopify product feed issues in Google Merchant Center and Meta, including price mismatches, missing GTINs, image errors, categories, and variants.

December 16, 2025

Product Customization in Shopify: Five Strategies for Complex Catalogs

Strategies for managing Shopify stores with high product variant counts: split the product into logical families, understand which choices truly affect inventory and which are purely aesthetic or functional add-ons, move product configuration to a custom form or builder

December 15, 2025

5 Steps to Making Your Shopify Store Accessible

Alt text, color contrast, full keyboard navigation, consistent heading structure, descriptive links. How to add alt texts in bulk and which are the accessibility-compliant Shopify themes

October 21, 2025

Which Tech Products Sell Successfully on Shopify

How to build a successful tech store on Shopify? What types of tech products tend to sell best? The product strategy that works for tech stores

October 15, 2025

Adaptive Personalization in Shopify: Delivering Relevant Experiences as Customer Needs Shift

Adapt your CX strategy to anticipate and serve a customer's needs as their circumstances change over time. Regularly update customer annotations for kids clothes sizes change, puppy food, baby diapers, etc.

September 30, 2025

Shopify Apps for Jewelry Stores

Improve the experience of your online customers with a virtual try-on app, offer "buy the complete look" product sets, manage metafields for all necessary details to serve users and SEO, and email marketing for repeat purchases and personalization.

September 26, 2025

Must-Have Shopify Apps for Collectibles & Vintage Stores

Which apps will help you run a Shopify collectables store: back in stock alerts, store personalization, related products, auctions and dynamic prices, and more

July 3, 2025

Shopify Analytics for the Holiday Season

Prepare for the peak season with insights on your bestsellers, underperformers, loyal customers, and how to boost average order value.

June 7, 2025

Shopify Sub Collections: Create and Manage

Shopify supports only one level of collections, and there are no official sub-levels of collections. Still, there are ways to present collections as subsets of other collections in menus and collection pages.

May 7, 2025

6 Shopify Product Description Improvements for SEO

Pay special attention to the Product Titles; Make the product descriptions unique; Long-tail niche keywords; Alt tags; Metafields;

February 28, 2025

Excel Formulas For Your Shopify Store

Use these formulas to manage your Shopify store data: COUNTIF, CONCAT, SUMIF, VLOOKUP, IF, AVERAGEIF, MAX/MIN

February 4, 2025

9 Product Bulk Editing Use Cases for Shopify

Bulk editing products in a collection. Mass-edit product prices. Bulk edit profit margins. Bulk edit variable prices

January 29, 2025

Shopify Dynamic Price

How to setup dynamic product pricing in Shopify?

January 16, 2025

How to Use Shopify Metafields for SEO

Use Shopify metafields to include additional product information on your PDPs, attract more customers and rank better in the search results

January 13, 2025

How to Prepare Sale Campaigns in Shopify with a Spreadsheet App

Change prices in Shopify with a bulk editing spreadsheet app - filter products by tags, metafields or collections, discount prices by percentage or formula, use current price as Compare at price

October 17, 2024

Shopify Data Hacks You Can Do With a Spreadsheet App

Find and replace, copy and paste, change prices with formulas all with a Spreadsheet app for Shopify. Check how you can manage Product Updates, Metafields, Price, incl. Compare At price, Tags, Blogs

September 27, 2024

5 Proven Strategies to Boost Your Shopify Store's Conversion Rate and Drive More Sales

Optimize Your Store's User Experience. Implement Persuasive Elements. Use Metafields to Add Extra Product Information. Offer Multiple Payment Options. Utilize Abandoned Cart Recovery

September 20, 2024

Shopify Analytics for the 2024 Holiday Season

Top products, trending products, most profitable products, top collections, stale inventory,

September 17, 2024

Effective Marketing Tactics for Shopify Stores [Updates for 2024 Holiday Season]

Start early by growing your email list. Personalize your campaigns with Shopify Segments. Test different strategies with Shopify Automation. Get ready with Countdown Sale, Limited-Time Offers, and Holiday Special tags:

September 1, 2024

Things That Go Wrong When Managing a Shopify Store With A Large Number Of Products – Challenges And Solutions

5 Things That Go Wrong when Managing a Shopify Store with a Large Number of Products – Challenges and Solutions

July 9, 2024

4 Ways to Beat Temu in Their Own Game - Strategies for Shopify Merchants

Strategies to counteract Temu’s low prices, aggressive advertising, gamified shopping experience and consumer-to-manufacturer model

Open your store in a spreadsheet.

Most merchants have their first sheet loaded within a couple of minutes of installing.