Bulk update SEO titles and SEO descriptions for Shopify collections

SEO titles and SEO descriptions (meta descriptions) shape how your collections appear in Google search results. They influence both rankings and click-through rates, and keeping them clean, consistent, and keyword-focused across your store can make a real difference in organic traffic.

With the Mixtable spreadsheet editor, you can create and manage collection SEO titles and SEO descriptions in a fast, structured way. Instead of opening each collection in the Shopify admin, you can work on all collection SEO fields in a spreadsheet and sync your changes back to Shopify.

If you’re looking for other Shopify SEO workflows, Mixtable also supports SEO editing for Products, Blog Posts, and Pages — but this guide focuses only on collections.

Why use a spreadsheet to manage collection SEO?

Editing collection SEO fields in a spreadsheet gives you capabilities that aren’t practical in the Shopify admin:

• View SEO titles and descriptions for all collections at once
• Make bulk changes across dozens or hundreds of collections
• Use copy/paste, drag-to-fill, and formulas
• Quickly spot missing, duplicated, or overly long SEO text
• Keep Shopify and your spreadsheet continuously in sync

Load collection SEO fields into your Mixtable spreadsheet

Before you can edit SEO titles and descriptions, you need to load those fields into a collection-synced worksheet.

Create a collections worksheet

Start by setting up a workbook in Mixtable and creating a worksheet that syncs with your Collection data from Shopify. Once the worksheet loads, your existing collections will appear in rows, with one row per collection.

Pro tip: Start with the Collections template

If you want the fastest setup, create a new workbook using Mixtable’s Collections template. It creates a ready-to-use Collections worksheet synced to your Shopify collections, so you can immediately add the SEO fields and start editing.

Add SEO title and SEO description columns

To add the SEO fields:

1. Open your Collections worksheet
2. To load new Shopify data, start by selecting an empty column — any column with a non-green header (green headers mean the column is already linked to Shopify data). Then, click the ⚡️ button in the column header to open the selection window to choose the data you want to pull in.
3. Choose one of the following fields:

• SEO Title
• SEO Description

As soon as you add a field, Mixtable populates the column with your existing SEO data from Shopify. These cells are now fully editable.

Edit collection SEO titles and descriptions directly in the spreadsheet

Once the SEO fields are visible, you can edit them just like any other spreadsheet data:

• Write SEO titles that match your collection’s intent and keywords
• Improve meta descriptions to better match search intent and increase click-through rates
• Standardize naming (brand, category format, separators, etc.)
• Shorten titles that exceed recommended length
• Fill in missing SEO data at scale

Any edits you make are synced back to Shopify, eliminating the need to save changes collection by collection.

Bulk find and replace collection SEO text

For large-scale changes, Mixtable’s Find and Replace feature is the fastest way to update collection SEO titles and SEO descriptions.

This is especially useful when you need to:

• Replace outdated brand terms
• Remove repeated phrases
• Fix capitalization inconsistencies
• Update keyword phrasing across many collections

How Find and Replace works

Open Find and Replace from the toolbar. In the dialog, you can control exactly how the update is applied:

• Column Selector
  Choose the column to apply the change to, such as Collection SEO Title or Collection SEO Description.
• Find this
  The word or phrase you want to replace.
• Replace with this
  The new word or phrase to insert.
• Case-sensitive match
  Decide whether capitalization must match exactly.
• Match whole words only
  Limit replacements to exact word matches instead of partial matches.
• Preview first 10 rows
  Preview how the change will look before applying it to all collections.

After confirming, Mixtable applies the update across the selected collections and syncs the results back to Shopify.

Final notes

Using Mixtable as a spreadsheet editor for Shopify collection SEO gives you speed, visibility, and control that’s hard to match with manual admin editing. Whether you’re cleaning up a small set of collections or optimizing at scale, managing collection SEO titles and descriptions in a spreadsheet is the most efficient approach.

You're ready!

Mixtable is an online spreadsheet designed to sync data with Shopify. It looks, feels, and behaves like Excel (including formulas), but runs in your browser. With Mixtable you can:

• Bulk add products to collections, edit metafields, add or remove tags;
• Change product prices, including international prices, and review price history;
• Manage customers with a spreadsheet CRM for Shopify;
• Use Excel features like sort ascending or descending, find-replace, filter, and more.

Best of all, you can sync changes back to Shopify with a single click. Find out more about the Mixtable suite of products here.