Shopify Analytics and Reporting App Comparison: Report Pundit vs. True Profit vs. Mipler vs. Mixtable

For Shopify merchants aiming to optimize their store’s performance and financial health, choosing the right analytics and reporting app is crucial. This article compares four prominent options: Report Pundit: Custom Reports, TP: True Profit Analytics, Mipler — Advanced Reports, and Mixtable Analytics & Reports.

While each app offers valuable insights, they cater to slightly different needs, ranging from comprehensive custom report building with AI assistance like Mipler, to real-time spreadsheet-based analytics provided by Mixtable, unlimited advanced custom reporting and extensive third-party integrations offered by Report Pundit, and dedicated real-time net profit and financial health tracking from True Profit.

High-Level Comparison of Shopify Analytics and Reporting Apps

By examining their unique features, pricing structures, and core functionalities, this comparison aims to help merchants select the ideal solution to transform their raw data into actionable insights for informed decision-making.

Detailed Comparison

Below, we will review in detail each of the four analytics and reporting applications:

Report Pundit: Custom Reports

Report Pundit is famous for its custom reports.

• It offers 100+ prebuilt reports and a unique complementary report service where the team builds custom reports at no additional cost.
• The app allows access to data from tags, metafields, and line-item properties.
• It integrates seamlessly with over 30 payment, shipping, and marketing apps, including Facebook, Google Ads, and PayPal, to centralize analytics and streamline operations.
• It also supports multi-store and multi-currency reporting.

TP: True Profit Analytics

TP: True Profit Analytics focuses on the finances of the stores.

• It automatically tracks all costs, including COGS, shipping, transaction fees, and custom costs, and syncs ad spends in real-time from platforms such as Facebook, Google, TikTok, and Amazon.
• True Profit provides a real-time Net Profit Dashboard and insights into customer Lifetime Value (LTV) and Profit & Loss reports.
• It also features Marketing Attribution (available in the Enterprise plan) and supports multi-store, multi-currency, and multi-channel operations, including an “All-store view”.

Mipler — Advanced Reports

Mipler — Advanced Reports builds custom reports and dashboards to visualize any store data.

• Key features include:

  • The ability to create custom reports with personalized columns and calculations using metafields and tags,
  • Аccess to over 60 built-in reports, and
  • An AI Assistant to help create or adjust reports.

• Merchants can export data or send it directly to Google Sheets, and schedule reports to be sent as CSV, Excel, or PDF attachments via email.

• It also supports real-time tracking for customer behavior and inventory sync, and offers capabilities for multi-store, multi-currency, and multi-channel financial operations.

Mixtable Analytics & Reports

Mixtable Analytics & Reports stands out with its online spreadsheet interface that brings real-time Shopify data to users, aiming to simplify reporting and automate updates.

• Mixtable offers a unique free pricing model.
• It allows for real-time analytics updates as new orders are placed and enables the creation of reporting worksheets for aggregate data.
• Users can easily export workbooks to XLSX or CSV files.
• It natively integrates with the Mixtable Spreadsheet Editor app, which provides bulk editing functions via an online spreadsheet interface.

In conclusion, which app is best for you?

When selecting the ideal analytics and reporting app for your Shopify store, it’s essential first to identify your core reporting needs and strategic goals.

Use the Free plans / Free trials

Ultimately, leveraging the free plans or free trials offered by most of these apps is highly recommended to assess their user-friendliness, data accuracy, and how well their features align with specific business requirements before making a financial commitment.